Services / Brand identity
02 Creative

Identities built to be recognised

Brand strategy, naming, logo systems and visual identities that hold together from a business card to a billboard to a product screen.

Naming Logo systems Visual identity Guidelines
Campaign
Production
Social
In short

What this is

A brand is the sum of every touchpoint. We design identity systems, not just logos: the mark, typography, colour, imagery, motion and tone of voice, plus the rules that keep them consistent as you grow.

Our designers sit next to our developers, so every identity is built to work on screens from day one, with design tokens and component guidance ready for your website and product.

What it covers

Everything inside the engagement

01
Brand strategy and naming

Purpose, personality and a name that is distinctive, memorable and available.

02
Logo and visual identity systems

Marks, typography, colour, imagery and iconography designed as one system.

03
Brand guidelines and toolkits

Clear guidelines and ready-to-use templates for your team and partners.

04
Digital-ready identity

Design tokens, motion principles and UI guidance so the brand works in product.

The other side

Take the idea live: the digital side

Most engagements combine creative and digital. The same team picks up the next step.

Process

A full 360°, from first insight to last optimization

  1. 01
    Discover

    We learn the business, the audience and the market, and agree what success looks like.

  2. 02
    Strategize

    Positioning, creative platform and technical approach, shaped together and signed off by you.

  3. 03
    Create

    Identity, campaign, content and experience design, tested with real people before we build.

  4. 04
    Build

    Websites, platforms and integrations engineered in short cycles, with production in parallel.

  5. 05
    Launch

    Campaign, content and technology go live together, tracked from the first impression.

  6. 06
    Optimize

    We measure, test and improve the creative and the product long after launch day.

01
Discover
60° of 360°
Proof

Identity work from our portfolio

All case studies →
Questions

Before you ask

See every question →
Can you refresh our brand rather than start again? +

Yes. Many projects are evolutions: we keep the equity you have built and modernise the system around it.

How long does a brand identity project take? +

Typically six to twelve weeks from strategy to guidelines, depending on naming, the number of applications and approval rounds.

Other services

All services →

Let’s make something worth noticing.

A brand, a campaign, a website or a platform, or all of it at once. Tell us what you are working on and we will show you how creative and technology can move it forward.

Call us
+1 213 457 3417
Mon to Fri, 03 AM to 11 AM (Pacific Time)
Studio
Los Angeles, California